Acquiring new clients is most times the focus of many entrepreneurs. While this is very important for business growth and expansion, many successful business leaders reiterate the overlooked importance of retaining old loyal clients. Some business leaders like J.K. Rowling believe that a good client/customer relationship is the survival foundation of any business. Reasons for this affirmation are not far-fetched as long-term customers have the power to propel sales and revenue, thereby ensuring the continuity of any business or firm.
Sadly, there’s no definite blueprint on how to build this relationship. New uninformed entrepreneurs most times go through the tedious process of finding out what works for them and their clients. But on the other hand, some methods have been verified to be effective while forging this relationship with clients. Below are some of the common ways to build long-term relationships with esteemed customers.
- Treat your customers like humans and not just numbers. This entails focusing on personalization and good interaction. They are not just some metrics to calculate business growth or failure; rather, customers are real human beings with flesh and blood who deserve different treatments as their emotions are dissimilar. Sending a customized email now and then helps to impress them with a sense of belonging. When customers are seen as such, they’ll be ready to continue working on a long-term basis with the business.
- Focus more on solving your customers’ needs. Being too pushy while pitching with customers or clients can send the wrong signal of an uncaring business or organization. They may be left with the ugly idea that a business is just there for its pocket and doesn’t care about the needs and concerns of the customers. While the primary reason for establishing any business organization is to make sales, ignoring the cries and moans of a customer can escalate into its downfall as clients hold the key to an important door of opportunity – referrals!
- Follow the trend. Look out for the latest shifts in customers’ behavior and adjust accordingly. Larry Weltman Toronto – based, the founder of a Consulting Firm, took this top-tier advice to heart. Leaders must understand the current trends and what the consumers want. Apprising themselves of the major news in their business can sometimes come from esteemed customers. And most times, information from them is genuine and accurate as they have the first-time experience of the public.
- Build lasting trust by being transparent. While it is important to keep some things private, showing customers the true interpretation of the backstory will increase trust and confidence. As trust is the foundation of any relationship, a good business leader always strives to build a long-term relationship with clients or customers, creating informative content, just like Larry Weltman, one of the successful leaders.
Conclusively, building and maintaining a long-term relationship involves consciously implementing all or most of the above-mentioned steps.