For any kind of online site, proper website design is naturally very important. Nevertheless, how a website is designed is something that can take many different forms, and there are usually specific types of web design for different sites. For fashion blogs, the imperative to have a killer website is pretty strong. You only need to consider the matter for a moment to realize that the competition is incredibly fierce.
The rise of eCommerce has been responsible for the massive democratization of the retail game. It is now easier than it has ever been before to start a business. All you really need is an internet connection and a domain. However, that could fool you into thinking it is easy – business is never easy.
It is the exact same phenomenon that has made eCommerce ubiquitous as it has made it challenging. Online, you can reach a potentially limitless number of customers. Conversely, limits can soon become apparent when it comes to reaching them, drawing them to your site, and, toughest of all, having them make a purchase. This is the reason so many small eCommerce sites try the multichannel strategy at first and promote their wares on the big eCommerce sites like Amazon and eBay.
Furthermore, if your site is not an eCommerce site but a blog or some other kind of website, then things become even harder because you need to actively engage a visitor’s interest – there are no products to keep them there.
Fashion Sites – A Unique Case
At least, fashion sites deserve a special mention when it comes to website design. Sacramento SEO company and web designer Peak Design say that this is all to do with the level of competition.
Fashion is incredibly popular and will draw customers of a diversity that you would never get if you were selling, for example, fishing tackle. It is also a highly visible type of commerce, relying on enticing photographs of beautiful attire.
Another thing that makes fashion eCommerce unique is the importance of having a blog. Even when there is no chance of buying something, fashion blogs typically attract many visitors. To put it all much more simply, the market is truly huge.
The Basic Essentials
The basic essentials for fashion eCommerce web design share much in common with any site. The goal is always to attract traffic and then to keep it there. Naturally, SEO is a big part of this, and so too are all the features you can include on a website that is not shared by others. Here follows some of the fashion site’s essential tips:
High-Quality Photography is a Must
We mentioned above how fashion is a highly visual business – obviously. Shoddy photographs or relying on product descriptions will not help you here. Customers or blog readers need to be able to see what the clothes look like in real life.
Lead Generation is Vital
This is more of a tip for fashion eCommerce sites. Grabbing a visitor email and getting them on a mailing list from the get-go is a great idea. This is because visitors will typically not buy anything on the first visit. But if all goes well, they are likely to return.
You Need a Blog
This is true of many eCommerce sites, but it is essential for fashion. As mentioned, people enjoy fashion blogging in and of itself, and it is a terrific way for customers to learn more about things like pairing your products with other items.
Online fashion is one of the true internet success stories, but it is tough to stand out.