TikTok is a Social Media Platform to create short videos. Users can discover other people’s videos and share them. One can create a variety of short-form videos such as dance, jokes, lip syncing and education.
Businesses can use TikTok to market their products and increase brand awareness. TikTok offers a range of Ads which is a simple and cost-effective method of advertisement.
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Digital Marketing and TikTok
Digital Marketing is driving brand awareness among consumers through digital channels. There are many types of digital marketing such as SEO, Content Marketing, Social Media, Email and Affiliate Marketing. Digital Marketing is an important aspect of every successful business as it helps them to reach a larger audience in a cost-effective way. To learn more about Digital Marketing that suits your business, you may reach out to Digital Marketing experts in Los Angeles such as https://sunlightmedia.org/
There are five types of TikTok Ads:
In-Feed Ads
These Ads appear on users For You Page as they scroll down their feed. It is usually 60 seconds long and blends into the feed.
Brand Takeover Ads
When TikTok users open the app, this will appear immediately on their For You Page. If businesses would want to reach their target audience in a large number. This Ad option is the best as it offers fast growth.
Top View
After users open the app, the Top View Ad comes within a few seconds on users For You Page, probably after a few videos. The format of this type of Ad is like a normal TikTok video with a hyperlink to a company’s official website. It can be up to 60 seconds long.
Branded Hashtag Challenge
This type of Ad encourages people to create video content and post it on their TikTok profile with a defined hashtag. When users click on the hashtag, they are taken to the collection of videos that have used the same hashtag. It is a great way to build brand awareness as users are most likely to take part in creating content and post it using a hashtag.
Branded Effects
Businesses can make an Ad using the TikTok filters, special effects, and stickers. Users are inspired to attract with their content in a fun way resulting in higher user engagement.
Here are the top 5 performing TikTok Ads
HelloFresh
HelloFresh supplies meal kits and is the largest kit supplier in the US. Through the Ad, users were encouraged to show their cooking skills by using the HelloFresh meal kit and post a video using the #Hellofresh hashtag. The video was simple and made people believe how easy it is to cook a meal at home.
Guess
Guess is a Clothing brand. They used the TikTok Brand Takeover campaign to promote their Fall Denim fit collection. Following this Ad, they generated 16.5% CTRs. In the Ad, they used four influencers that matched their target audience which resulted in a successful campaign as it went viral in just six days.
Netflix
In conjunction with the #TribesChallenge Branded Hashtag Challenge, Netflix developed a unique Branded Effect. The intention was to publicise the upcoming German premiere of the television programme Tribes of Europa. In addition to TopView and In-Feed advertising, they launched the campaign with 10 well-known German TikTokers who used the #TribesChallenge hashtag and Netflix’s unique Branded Effect. The outcomes were astounding: 1.5 billion views of videos.
PepsiCo Australia
To advertise their new flavour in Australia, PepsiCo used the combination of In-feed Ads and Brand Takeover. This was the first time they launched an Ad on TikTok but achieved great results as the Ad reached 2.4 million users in just one day.
Samsung
In 2021, when Samsung launched their new galaxy phone, near Mother’s day, they chose to capitalise on the occasion to market their new phone. They honoured hero mothers by establishing the hashtag challenge #MakeMomEpic, which invited people to depict their mother’s awesomeness. This made people excited as they wanted to honour their awesome moms therefore 5 million users created the video using the hashtag. Additionally, more than 12.4 billion views were generated.
TikTok is a great example of where businesses use Digital Marketing tactics. As an example, in order to sell products, companies give free products to influencers to promote on TikTok. Influencers attach a link to the product in their TikTok profile and when users use the link to make a purchase, influencers get a commission. This type of marketing is known as Affiliate Marketing.
Conclusion
Due to the rising popularity of TikTok, placing an advertisement will benefit your business from a range of factors, for instance, optimising sales, increasing brand awareness, reaching a larger audience, and maximising revenue. Your business can enjoy all these benefits at a lower cost.