The latest figures for social media engagement place it at four billion distinct users. And that is a number which – pretty much throughout the whole history of social media availability – has only been growing, and without a single interruption. It surely follows, then, that social media marketing is today an imperative for probably a majority of businesses, and it will only become more important into the future.
Common wisdom among all businesses that engage in this form of marketing is that simply being on social media is nowhere near enough. Social media, as well as exploding in use, is becoming ever more sophisticated and, concurrently, ever more effective at targeting the right users for the right products and services. But despite its enormous potential, effectively engaging with it is a complex game of understanding the dynamics of online marketing reach and having the complex system of social media algorithms that work for you. Simply having a Facebook page for your business is only the very first step.
Precisely how you engage with social media will depend on a few preliminary questions that you should ask yourself before proceeding. One of those questions is what type of business do you have, and another is who are you trying to reach? These two considerations need to be settled before you even make your first step.
You need to tailor things to the specifics of your business. If you don’t then all that’s waiting for you is a lot of money spent for little return. Do things right, and you could avoid excessive amounts of expenditure, make the most of the free services offered by all the social media accounts and only spend money where you need to.
But regardless of what type of product or service you are hoping to promote on social media, there are definitely a set of general tips which can be applied in the vast majority of cases. Cover these bases, and then move on to the specifics.
Select Your Platforms Wisely
Of course, when we talk about social media marketing, we are not just talking about a single online marketing space. There is an array of social media platforms. The thing to remember here is that it’s not necessary to be on every single one. Consider those first preliminary questions again, and then choose accordingly.
Document Your Strategy
You shouldn’t just have defined goals. You should also have a strategy that will lead you every step of the way and account for unexpected events. You should aim to post regularly and intelligently, according to your market niche and goals.
Incorporate SEO into Your Posts
Good SEO is nothing short of the thing that will get you noticed on search engine searches and searches on the social media platforms themselves. SEO is a skill and, if you can do it, you can think of it as a kind of free exposure. If you don’t quite know how to tailor your posts for optimal SEO, enlist the help of someone who does or take a course.
Hire a Social Media Manager
Sometimes you just need professional help. And unless you are promoting the very smallest start-ups, a trained professional is a wise acquisition because social media management only becomes more complex with growth. Utah’s Engaged Media, market leaders in this sector, recommend a hired professional for large campaigns and consultation on an ad hoc basis if your enterprise is smaller.
In the end, your success on social media will require proficiency in the general tips and the forethought to tailor things to the specific needs of your company.